SOCIAL MEDIA STRATEGY & CONTENT.
Social content, campaigns, community storytelling, educational posts, reels, demos, and performance-aware creative across art, wellness, and martial arts brands.
Richeson Art
BirthWise
THEORY Jiu-Jitsu
Three social media environments I have supported.
Each account required a different social strategy: fine art education, natural birth storytelling, and martial arts community building.
Fine Art Materials Education
Developing social campaigns that educate artists on fine art materials through reels, demos, product features, and practical explanations.
Natural Birth Storytelling
Helping highlight the stories, warmth, and educational flow that introduce new people to natural birth, home birth, and wellness services.
Martial Arts Community Growth
Built and managed social content for a martial arts studio, including community posts, class promotion, event content, and viral short-form clips.
Different brands, different audience needs.
The common thread is turning a brand’s knowledge, story, and offer into content people can understand and engage with.
Viral Reach
A THEORY Jiu-Jitsu Studio clip went beyond 20 million views, showing the power of simple, high-interest short-form content in a niche community.
Education Campaigns
Richeson content focuses on helping artists understand materials, techniques, product differences, and practical use cases through approachable social content.
Story & Familiarity
BirthWise content centers on warmth, story, and education so people feel less intimidated when learning about natural birth and wellness care.
What I can create and support.
This page is strongest once paired with screenshots of actual posts, reels, captions, calendars, and analytics.
Reels & Short-Form
Video ideas, pacing, hooks, captions, educational clips, demos, and platform-ready short-form formats.
Educational Posts
Clear product, service, or subject-matter explanations designed for audiences who need useful context.
Campaign Planning
Content themes, recurring post types, campaign buckets, calendar structure, and promotional timing.
Community Content
Posts that highlight people, culture, stories, values, events, and the personality behind the brand.
Captions & Messaging
Caption writing that balances clarity, brand voice, educational value, and a simple next step.
Performance Review
Looking at reach, engagement, saves, shares, comments, and audience response to guide future content.
How I support social execution.
Social media stack.
Need social content with strategy behind it?
I am open to roles involving social media strategy, content calendars, brand storytelling, campaign planning, short-form video, and performance review.