Portfolio Area 03

MARKETING SYSTEMS OPERATIONS & GROWTH.

Customer journey maps, lead tracking, CRM logic, email follow-up, dashboards, content workflows, and process improvement.

Map Awareness, inquiry, conversion, retention, referral.
Organize Trackers, workflows, dashboards, and follow-up systems.
Improve Reduce gaps, clarify next steps, and support conversion.
Customer Journey CRM Workflows Email Automation Dashboards Lead Tracking
View Systems View Resume
System Examples

Visual proof of marketing organization.

Use these blocks for screenshots of customer journey maps, trackers, dashboards, workflow diagrams, email sequences, or calendar systems.

Journey

Customer Journey Maps

Maps that show how people move from awareness to inquiry, conversion, retention, and repeat value.

Follow-Up

Lead Response Flows

Inquiry tracking, lead response logic, email follow-up, reminders, and sales communication structure.

Reporting

Trackers & Dashboards

Simple sheets and dashboards for monitoring leads, campaign activity, follow-up, and opportunities.

Email

Email Sequences

Follow-up, reactivation, review requests, referral prompts, and onboarding sequence concepts.

Workflow

Content Operations

Calendar structures, approval flows, campaign buckets, scheduling rhythm, and publishing consistency.

Conversion

Website & CTA Paths

Offer clarity, call-to-action structure, landing page flow, and conversion path improvement.

Systems Thinking

How I connect marketing activity to outcomes.

These are short project-style breakdowns for digital marketing, operations, and growth roles.

Breakdown 01

Lead Follow-Up System

Problem: Interested prospects can slip through the cracks.
System: Lead tracker, response steps, email sequence, reminders, and ownership.
Value: More consistent follow-up and a clearer path from inquiry to customer.
Breakdown 02

Customer Journey Map

Problem: Marketing activity can be scattered across disconnected channels.
System: Map awareness, inquiry, conversion, retention, referral, and repeat revenue.
Value: Helps a team see what should be fixed first.
Breakdown 03

Campaign Workflow

Problem: Content production becomes reactive without a clear operating rhythm.
System: Campaign buckets, calendar structure, approval process, and reporting loop.
Value: Better consistency, fewer last-minute decisions, and cleaner execution.
Workflow

How I approach marketing systems work.

Map the customer journey and identify gaps.
Clarify the offer, next step, and conversion path.
Build trackers, workflows, emails, and follow-up systems.
Review performance and improve the process over time.
Tools

Systems stack.

Google Sheets Make.com Zapier Mailchimp HubSpot Airtable WordPress Hootsuite Meta Ads Google Ads Canva Adobe
Social Work Creative Work
Next Step

Need marketing that is easier to manage and measure?

I am open to remote and hybrid roles involving digital marketing, marketing operations, customer journey systems, campaign workflows, analytics, and growth support.

Professional Details

[email protected] linkedin.com/in/levivanstappen Appleton, Wisconsin Remote / Hybrid Marketing Roles
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